The RetailBoost Solution

RetailBoost is the most powerful, accurate and cost effective way for national chains to quickly expand their local search visibility on the Internet. RetailBoost establishes, maintains and promotes an integrated network of custom web pages that have been optimized for the retailer’s products and local markets.

Understanding the Problem

Experiment: Search for a Chain

How visible are national chains using a local search? To find out, conduct an experiment:

1. Select a national chain
2. Pick a city where the chain has at least one major outlet
3. Single out a product or category the chain is well known to carry
    (such as "electronics", "tires" or "furniture")

Your search term will look something like: "Sacramento carpet". Use a popular search engine and perform the search. After you have looked over the results try adding the name of the chain to the search query and try it again. Did you find the store? How about the chain? It is a safe bet the chain you were looking for was not on the first page of results. This is not unusual.

Consumer searches for products in communities favor the web sites of local retailers by a wide margin. To make themselves more visible and accessible to online consumers, national chains must adopt a more proactive role for their store locations in their Internet marketing. The goal is to make sure every time a potential customer searches online for products in their communities the chain’s nearest store appears. Until their stores show up, the retailer is missing customer visits and sales.

You know a retailer has a problem when...

… the public searches online for products a retailer carries, in a city where they have stores,and the chain still doesn’t show up!

Optimized for the Retailer’s Products and Markets

In simple terms, RetailBoost publishes individual, customized web pages for every store of a national chain and then optimizes the sites to make sure search engines find them. Sites are specifically designed to promote the retailer’s store locations and products at the local level, and work with – not against – the retailer’s existing e-commerce site. There is no better way to impact online consumers than to anticipate their search queries and provide relevant results. By linking consumer Internet searches to the web sites of local stores, RetailBoost is the first product of its kind that instantly connects motivated consumers to local stores of national chains.

"You’ve come to the right place…"

With RetailBoost, consumers are instantly presented with web sites that complement the retailer’s corporate site and say in effect: "Welcome! You’ve come to the right place. Here is our address and a map to our store. Here is our phone number and our hours of operation. If you want to shop online, here is a link to our e-commerce site. Shop online, call or visit our store!"

Credible form of Advertising

By establishing highly visible web pages for every store in a national chain, retailers benefit from "free" web listings at a fraction of the cost of Pay-Per-Click (PPC) advertising programs. And since search results are seen by consumers as more trustworthy and credible, and are visited over twice as often compared to Sponsored Ads‡, RetailBoost web sites are the ideal way to remind the consumer that the national chain has a local outlet.

RetailBoost Technology

RetailBoost uses proprietary technology to dynamically create and update thousands of individual web pages in minutes, instead of days. Our systems achieve what was once thought to be unobtainable: the creation of consumer orientated, highly visible, local web sites for every store in a national chain at very low cost, with no demands on IT resources and no capital expenditure. Our high-speed web development service delivers thousands of completely finished sites including: domain registration, site setup and hosting, integrated design, instant reporting and ongoing support. RetailBoost is the only company that delivers a complete turnkey solution: thousands of customized and optimized web sites perfectly suited to meet the Internet needs of national retailers.

Optimized for Search Engines

All RetailBoost web pages are guaranteed to be search engine compliant and are carefully designed to achieve top search engine ranking. We strictly adhere to industry approved Search Engine Optimization (SEO) techniques to obtain the highest position possible. And we stay abreast of changes in how search engines index their sites to keep our clients on top.

The benefits of RetailBoost:

• Increased Sales and Profits
• Adds New Customers
• Improves Internet Coverage
• Increases Web Traffic
• Counterbalances Negative Web Sites
• Boosts Store Morale
• Lowers Cost of Advertising
• Improves Customer Service

Results Count

A RetailBoost solution will ensure that your national chain stands out from the clutter of search engine results. The process to become a RetailBoost client is fast and easy. For more information on how your national chain can benefit please contact us today.

To receive our white paper "Consumer Internet Searches: The Challenge for National Retailers", please click here: RetailBoost White Paper Request Form.

‡PPC Versus “Free” Listings: Which is Best?, Search Engine Guide, August 2002
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