Local Search – The Challenge

Consumers Research Online – Purchase Offline

At best, the Internet is a difficult marketing channel to master. For national chains, success requires anticipating consumer queries and then making their web site appear at the top of the list. And showing up is important. There are over 124 million active online consumers – with an attractive average annual income of $75,000 – who research products online and purchase offline. Over 50% of online consumers research products on the web – and then travel to a local retailer to make their purchase.

National Chains Don’t Appear in Search Results

And this is where the problem begins. National chains rarely get noticed when consumers perform a "local search" (search online for a local store) – an extremely critical step in the buying process. In particular, store locations of national retailers have surprisingly poor visibility in local searches. What makes the situation worse, according to a recent study of Internet searches, national chains are seldom listed when consumers search for products they carry, in cities where they have stores, and even when consumers search by entering the name of the chain! For national chains it is no longer enough to promote an e-commerce site and hope consumers somehow find the way to their stores.

Local Search – The Challenge:

National chains are seldom listed in search results when consumers search by product and city. As a result, prospective customers are lost.

Local Search – The Goal:

Increase sales by attracting previously missed local consumers to the chain's web sites and stores. In an ideal world, whenever potential customers search online for products in their communities, a web site featuring the chain's nearest store would appear. To be most effective the solution must complement the chain’s existing e-commerce site, it must be cost effective and easy to implement, and it must not place demands on IT resources or require capital investment.

Local Search – The Solution:

RetailBoost^SM from Axsen, a revolutionary new service that dramatically improves the local search visibility of national chains and delivers consumers right to their stores. RetailBoost is the most powerful, accurate and cost effective way for national chains to achieve optimum visibility on the Internet. Unlike Pay-Per-Click (PPC) programs, RetailBoost is the cost effective solution for delivering local search customer traffic from search engines. National chains can now quickly and easily tap into millions of local search visitors and turn them into paying customers.

Click Here to learn how a RetailBoost solution can help your chain.